美國的yahoo finance - 消費者保護

美國的投信公司對戴爾表示降低評等
提到台灣的事件會造成違反公平交易法，並遭受罰金
進而影響聲譽

http://finance.yahoo.com/news/Dell-in-Taiwanese-zacks-107248298.html?x=0&.v=1

Dell in Taiwanese Trouble

By Zacks Equity Research
On Tuesday July 7, 2009, 3:15 pm EDT
Buzz up! 29 Print

Companies:Dell inc.

A reliable Taiwanese source has recently disclosed that Dell Inc. (NasdaqGS:
DELL - News) could be fined up to $758,000, if appropriate authorities decide
that the company committed some online pricing errors which violated the law
of the land.

As reported by the Taiwanese media, on June 25, Dell's Taiwanese website
listed its 19-inch LCD monitors at NT$500 ($15.16) and 20-inch LCD monitors
at NT$999 ($30.29). In each case, that's about NT$7,000, or $210, less than
the real retail price.

Again on July 5, Dell erred by pricing its Latitude E4300 notebook at
NT$18,558 ($562), but later corrected the same to NT$60,900 ($1,850).
According to sources, Dell refused to honor the numerous orders that were
reportedly placed online by consumers. However, it offered a NT$1,000 ($30)
discount for the LCD monitors and a NT$20,000 ($600) reduction on the laptop.

We believe this can pose problems for Dell if proved correct by appropriate
authorities. Taiwan's Fair Trade Commission will determine whether Dell has
violated the Fair Trade Law by not delivering orders as advertised.

If this goes against Dell, the company could be fined anywhere between of
NT$50,000 to NT$25.0 million or between $1,500 and $758,000. We believe that
these mistakes are the effect of administrative lapses in the company’s
Taiwanese wing.

This will not only attract a financial penalty for the company but will be a
big blow to its reputation, which may in turn affect Dell’s business
prospects going forward.

We would like to see an organization like Dell to come out of this mess
unscathed but cannot help being apprehensive about it. Until there is further
clarity, we continue with a Sell rating on the stock.


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