王品低品質事件~~ - 顧客行為
By Michael
at 2012-03-24T18:12
at 2012-03-24T18:12
Table of Contents
這世界有很多種人
曹導演算是知識份子級的,他的言論沒錯
但是以優雅的服務為標準
王品對他那個層次而言"不符標準"是可預期的
他的服務特色應該是"客製差別化/溫暖/有文化"
但這樣的服務生不是現在年輕人"調教"的出來的
因為這種是人的特質
就像刺蝟的優雅一文中當門房的女士
王品是連鎖品牌,只是他是鎖定的是有一定消費能力的階層
但這個階層和有文化水平是不同的
故董事長只能用SOP流程來考究訓練旗下的服務生
100個服務生中,經過訓練淘汰八成可以勝任,只有不到5%可以達到曹導的要求
但這八成的服務,對照於其它餐飲服務業已屬超標水準
故兩者皆沒錯
一者由個人觀點出發, 一個由經營者出發
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