有吵鬧 因為我不給糖吃 - 顧客行為
By Frederica
at 2010-01-03T10:03
at 2010-01-03T10:03
Table of Contents
客人凹多送的例子讓我想起一個故事
好像是劉墉還是誰的書上寫到的？
一間秤重計價的散裝糖果店請了兩個店員
過了幾個月，老闆覺得奇怪，為什麼B的業績硬是比A好很多
就留心觀察了一下
發現
A總是先抓一大把，再把多的拿掉
B總是先放一小把，再把不足的加上去
於是客人就覺得跟B買比較划算，雖然明明最後拿到的份量都一樣
後來看看朋友家裡做生意也是這樣
他們都說寧可一開始價格定高讓客人殺，這樣客人爽到他們賺到
一開始就定低價...就沒得玩了，妳說便宜客人根本聽不進去
--
好像是劉墉還是誰的書上寫到的？
一間秤重計價的散裝糖果店請了兩個店員
過了幾個月，老闆覺得奇怪，為什麼B的業績硬是比A好很多
就留心觀察了一下
發現
A總是先抓一大把，再把多的拿掉
B總是先放一小把，再把不足的加上去
於是客人就覺得跟B買比較划算，雖然明明最後拿到的份量都一樣
後來看看朋友家裡做生意也是這樣
他們都說寧可一開始價格定高讓客人殺，這樣客人爽到他們賺到
一開始就定低價...就沒得玩了，妳說便宜客人根本聽不進去
--
Tags:
顧客行為
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