節錄自 BoF:
In recent seasons, luxury fashion brands have launched customisation
platforms like Louis Vuitton’s Mon Monogram, which lets consumers add
personal initials and colours to the brand’s bags, and Prada Customize,
which lets people add personal lettering to bags and configure their own
shoes and sunglasses. But while these brands offer only light aesthetic
customisation, British luxury brand Burberry has announced plans to go one
step further, allowing true functional customisation. Last November, at the
IHT Luxury Conference, chief executive officer Angela Ahrendts and chief
creative officer Christopher Bailey revealed that the firm was launching an
online initiative called Burberry Bespoke that would give consumers the
ability to order their own customised trench coats, selecting styles,
fabrics, colours, buttons, studs and other parameters. “There will be more
than 12 million options,” said Bailey.
我不會上色。
除了LV Monogram和上篇提及的Prada, Burberry的 Burberry Bespoke*，1千2百萬種的
變化讓客戶自訂想要的經典Trench Coat。預計今年初登場，但不知道跑哪去了
*男裝Bespoke = 女裝Haute Couture
--
另一則WSJ新聞關於Prada
http://tinyurl.com/676dopg
大意: Prada SpA要在中國大陸增加生產線。
旗下的品牌包括Prada, Miu Miu, Church's 和 Car Shoe，都會看到越來越多的MIC
Miuccia強調，她很激賞中國的製鞋能力。 MII跟MIC的鞋子將會一樣貴。
--
In recent seasons, luxury fashion brands have launched customisation
platforms like Louis Vuitton’s Mon Monogram, which lets consumers add
personal initials and colours to the brand’s bags, and Prada Customize,
which lets people add personal lettering to bags and configure their own
shoes and sunglasses. But while these brands offer only light aesthetic
customisation, British luxury brand Burberry has announced plans to go one
step further, allowing true functional customisation. Last November, at the
IHT Luxury Conference, chief executive officer Angela Ahrendts and chief
creative officer Christopher Bailey revealed that the firm was launching an
online initiative called Burberry Bespoke that would give consumers the
ability to order their own customised trench coats, selecting styles,
fabrics, colours, buttons, studs and other parameters. “There will be more
than 12 million options,” said Bailey.
我不會上色。
除了LV Monogram和上篇提及的Prada, Burberry的 Burberry Bespoke*，1千2百萬種的
變化讓客戶自訂想要的經典Trench Coat。預計今年初登場，但不知道跑哪去了
*男裝Bespoke = 女裝Haute Couture
--
另一則WSJ新聞關於Prada
http://tinyurl.com/676dopg
大意: Prada SpA要在中國大陸增加生產線。
旗下的品牌包括Prada, Miu Miu, Church's 和 Car Shoe，都會看到越來越多的MIC
Miuccia強調，她很激賞中國的製鞋能力。 MII跟MIC的鞋子將會一樣貴。
--
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