關於costco的會員卡制度 - 家樂福
By Hazel
at 2009-01-28T10:07
at 2009-01-28T10:07
Table of Contents
原文恕刪...
自己的會員卡自己使用，可以帶三個人(含自己)一起購物
個人年費1200元，企業辦卡1000元，副卡均半價
這是costco的規定
那為什麼要這麼嚴格的查核呢？
首先，costco是跨國際公司，有可能為台灣開例不收年費嗎？
第二
先瞭解costco的利潤結構
商品平均毛利不高(低於20%)
年費就是costco最重要的收入來源
也是控制服務品質的手段
相信costco的品質，願意花年費辦卡，這才會是costco長期忠誠的消費者
破壞規矩去創造營業額
成語叫做"殺雞取卵"
每年穩定的收益
穩定緩步成長的會員數
這是costco要的
如果覺得年費貴或是規定不合理
家樂福&大潤發和愛買是您另外一個好選擇
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