美購物網標錯價 6小時賠160萬 - 海外購物
By Queena
at 2010-05-25T09:54
at 2010-05-25T09:54
Table of Contents
http://udn.com/NEWS/WORLD/WOR6/5621904.shtml
【2010/05/25 中央社╱波特蘭24日專電】
主力商品為鞋子,同時也賣衣飾與電器用品的知名購物網站6pm.com,21日發生長達6小時
的標價出錯,所有商品都賣49.95美元,估計虧損金額達160萬美元。
6pm.com網站為熱門購物網站Zappos.com的姊妹網站。Zappos.com是由華裔創業家謝家華(
Tony Hsieh)與林君叡(Alfred Lin)共同於1999年在舊金山創立的網路公司,主要販售
鞋類和服飾,2009年7月由亞馬遜網站(Amazon.com)併購。
身為Zappos總裁的謝家華透過「推特」(Twitter)宣布6pm網站標價出錯的狀況寫道:「
我想,這意味這著今晚我沒冰淇淋可吃了。」
根據媒體報導,6pm網站從美西時間21日零時到早晨6時之間,由於標價出錯使得網站上所
有商品售價一律變成49.95美元,就連原本售價2000美元的衛星導航系統(GPS)也一樣只
賣49.95美元,等到發現這個系統錯誤時雖然立即關閉6pm網站,但Zappos已經面臨160萬美
元的虧損。
在Zappos網站的網誌留言版上,Zappos品牌行銷暨企業開發部主任瑪格尼斯(Aaron
Magness)在一份聲明中寫道,消費者不必取消訂單,Zappos會承擔這次錯誤所造成的成本
虧損。
--
【2010/05/25 中央社╱波特蘭24日專電】
主力商品為鞋子,同時也賣衣飾與電器用品的知名購物網站6pm.com,21日發生長達6小時
的標價出錯,所有商品都賣49.95美元,估計虧損金額達160萬美元。
6pm.com網站為熱門購物網站Zappos.com的姊妹網站。Zappos.com是由華裔創業家謝家華(
Tony Hsieh)與林君叡(Alfred Lin)共同於1999年在舊金山創立的網路公司,主要販售
鞋類和服飾,2009年7月由亞馬遜網站(Amazon.com)併購。
身為Zappos總裁的謝家華透過「推特」(Twitter)宣布6pm網站標價出錯的狀況寫道:「
我想,這意味這著今晚我沒冰淇淋可吃了。」
根據媒體報導,6pm網站從美西時間21日零時到早晨6時之間,由於標價出錯使得網站上所
有商品售價一律變成49.95美元,就連原本售價2000美元的衛星導航系統(GPS)也一樣只
賣49.95美元,等到發現這個系統錯誤時雖然立即關閉6pm網站,但Zappos已經面臨160萬美
元的虧損。
在Zappos網站的網誌留言版上,Zappos品牌行銷暨企業開發部主任瑪格尼斯(Aaron
Magness)在一份聲明中寫道,消費者不必取消訂單,Zappos會承擔這次錯誤所造成的成本
虧損。
--
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