樂天還是PCHOME商店街? (美食) - 網賣
By Jacob
at 2015-08-24T03:36
at 2015-08-24T03:36
Table of Contents
前陣子參加了樂天說明會
因為家裡是販售飲品類相關類的
聽到樂天主打美食
再加百人試吃大會、部落客合作、電視節目宣傳(聽說是參與店家均攤費用)等
就很衝動的付了訂金(還沒付尾款)
回來後,做越多功課越不知該如何決定
雖然樂天會幫美食類店家做很多活動
搭配給的廣告優惠及ecc服務態度都很不錯
還是擔心花了錢後,通路跟銷量起不來
也不確定樂天在美食這塊到底有沒有他們說的如此美好
消費者購物習慣有逐漸演變成"想到美食就到樂天"嗎?
(雖然樂天一直強調流量不等於效益會轉換到訂單上,強調他們訂單率高)
而pchome商店街爬了文,似乎有被詐騙、假電話等(不知現在是否有改善)
消費及流量不比24h&線上購物(總覺得這兩者被抽費用太高,應該玩不起)
因此想請教各位,若販售美食類產品,你們會選在哪邊開店呢?
若有在樂天開店經營美食相關的網友,
就你們的經驗,樂天辦的上述行銷活動對實際銷售助益大嗎?
謝謝
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