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品牌訊息一致性（抽500元超商禮卷） - 網店

Andy avatarAndy · 2015-05-22

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本問卷經版主gxu04同意在本版發放

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您好，

本團隊目前正在執行科技部計畫，主要目的是為了發展一個品牌訊息一致性量表。

本研究預計招募300位20到69歲台灣籍民眾參與此次問卷調查，

整個研究流程預計需要10分鐘的時間。

您的回答將有助於我們發展出一個具有信效度的量表，對行銷傳播領域有極大的貢獻。

研究結束後本團隊將從有效問卷中，隨機抽出15位，每位致贈NT$500超商禮券，

以感謝您的參與。本研究所蒐集到的資料僅供學術研究使用，請您放心作答。

如果您願意參與此研究計畫，請連結下列網址參加。

網址：https://zh.surveymonkey.com/s/most_msgcon


IMC Lab
國立政治大學傳播學院
張郁敏老師研究團隊




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