他列14理由「別再去好市多」:家庭號讓人 - 好市多
By Irma
at 2017-12-23T17:14
at 2017-12-23T17:14
Table of Contents
蘋果日報
他列14理由「別再去好市多」:家庭號讓人生更憂鬱
好市多適合全家人同遊,是我們台灣人放假時犒賞身心、增廣見聞的好去處。逛好市多
,你會覺得很自在,因為好市多裡的美國優質商品,你幾乎都買得起,也沒有售貨員跟
著你,光只是看看美國人用什麼商品都覺得有趣。好市多商品按照季節更新,小孩和大
人喜歡的東西都有,而且購物零風險,買了拆開、用過都還可以退貨。當你推著超載的
購物車走遍整個倉庫,還是個很好的有氧運動呢!如果逛得血糖低了,想吃點東西,走
沒幾步路,就有免費的試吃小站,因為排隊試吃的人這麼多,所以你吃了不買,也不會
不好意思。
但在去了好市多三千次之後,我仍然發現了不要去好市多的理由:
1. 商品選擇性少,賣的東西總是那麼幾樣
好市多的商品款式一向不多,同種類的東西幾乎不會超過三種選擇。而且你最愛的某品
牌或某型號的商品,通常也不會出現在好市多。
根據美國CNBC電視台在2012年四月所拍攝的好市多紀錄片(Costco Craze-Inside the
Warehouse Giant),好市多的創辦人在片中大談他成功的祕訣之一:他的零售策略,就
是減少同一種商品的款式。客戶在買東西時,由於選擇少,所以選購和猶豫的時間就少
了,購買時也會比較乾脆。沒錯,去好市多買東西,我幾乎不用思考,反正沒什麼好挑
的,趕快搬一搬結帳,然後快點滾出去下一站排隊買熱狗。
https://tw.appledaily.com/new/realtime/20170808/1175537/
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