關於最近的loewe還有celine - LV
By Jake
at 2019-02-11T16:38
at 2019-02-11T16:38
Table of Contents
是我自己無聊的觀察
但是最近loewe購買文變多,讓我有點意外
由於celine流失他原本大量的顧客,LVMH有意要攔截這些顧客,他採取的策略看起來是兩
種
1.洗白celine跟Hedi Slimane,去查一下各式的報導的時尚網站,洗白文就不用講了,多
得隨便都踩得到,
https://www.beautimode.com/article/content/85776/
https://www.bella.tw/articles/handbags/17753
但從版上逐漸變少的celine購買文,或者應該說買celine新品的數量來看,似乎效果有限
,我不太確定,有錯請指正
2.由相近的loewe去拉攏celine的顧客,出現大量loewe的評價文,不見得都是廣告,但跟
過去相比有變多的趨勢。也出現不少文章一直把loewe跟celine相比
https://www.bella.tw/articles/news/17199
https://www.heavenraven.com/fashion-news/18849.html
之前看到這篇文章還有點懷疑
https://www.beautimode.com/article/content/85843/
看來LVMH還是會繼續賺就是了
--
但是最近loewe購買文變多,讓我有點意外
由於celine流失他原本大量的顧客,LVMH有意要攔截這些顧客,他採取的策略看起來是兩
種
1.洗白celine跟Hedi Slimane,去查一下各式的報導的時尚網站,洗白文就不用講了,多
得隨便都踩得到,
https://www.beautimode.com/article/content/85776/
https://www.bella.tw/articles/handbags/17753
但從版上逐漸變少的celine購買文,或者應該說買celine新品的數量來看,似乎效果有限
,我不太確定,有錯請指正
2.由相近的loewe去拉攏celine的顧客,出現大量loewe的評價文,不見得都是廣告,但跟
過去相比有變多的趨勢。也出現不少文章一直把loewe跟celine相比
https://www.bella.tw/articles/news/17199
https://www.heavenraven.com/fashion-news/18849.html
之前看到這篇文章還有點懷疑
https://www.beautimode.com/article/content/85843/
看來LVMH還是會繼續賺就是了
--
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