跟進美國!台灣好市多首推黑色購物節 價格會很殺 - 好市多
By Freda
at 2017-11-08T19:03
at 2017-11-08T19:03
Table of Contents
來源:
https://udn.com/news/story/7241/2804952
原文:
台灣好市多開打價格戰,今年首次跟進美國好市多腳步,推出黑色星期五購物大促銷
。好市多指出,目前折扣商品都在規劃中,但不會提前預告,只有來賣場見,只能說「價
格會很殺」。
據了解,這次好市多黑色購物節挑選以具有人氣、指名度高的商品,其中不乏高單價
的家電、3C商品,價格會比在會員型錄上更優惠,若同類型的商品價格更比百貨公司周年
慶還便宜。
美國零售通路在耶誕節前夕都會推出黑色星期五購物大促銷活動,許多高單價的家電
、3C、精品珠寶都成為砍價商品,甚至有些熱門新品一口氣降價五成,讓美國人為之瘋狂
。今年台灣好市多首次在全台13家實體賣場將在11月24日至26日限時三天推出黑色購物節
(Black Friday),大降價商品將不會提前公布,消費者只有進入賣場才能看到、買到。
好市多指出,去年線上購物平台開通的時候,曾經在網購推出黑色購物節牛刀小試,
消費者反應不錯,不過當時僅只有網購有優惠,今年則擴大至實體通路,也是第一次嘗試
,內部也相當期待這次促銷的成績。
--
https://udn.com/news/story/7241/2804952
原文:
台灣好市多開打價格戰,今年首次跟進美國好市多腳步,推出黑色星期五購物大促銷
。好市多指出,目前折扣商品都在規劃中,但不會提前預告,只有來賣場見,只能說「價
格會很殺」。
據了解,這次好市多黑色購物節挑選以具有人氣、指名度高的商品,其中不乏高單價
的家電、3C商品,價格會比在會員型錄上更優惠,若同類型的商品價格更比百貨公司周年
慶還便宜。
美國零售通路在耶誕節前夕都會推出黑色星期五購物大促銷活動,許多高單價的家電
、3C、精品珠寶都成為砍價商品,甚至有些熱門新品一口氣降價五成,讓美國人為之瘋狂
。今年台灣好市多首次在全台13家實體賣場將在11月24日至26日限時三天推出黑色購物節
(Black Friday),大降價商品將不會提前公布,消費者只有進入賣場才能看到、買到。
好市多指出,去年線上購物平台開通的時候,曾經在網購推出黑色購物節牛刀小試,
消費者反應不錯,不過當時僅只有網購有優惠,今年則擴大至實體通路,也是第一次嘗試
,內部也相當期待這次促銷的成績。
--
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