"精品業"銷售員的心態 - 品牌

By Hedwig
at 2010-07-19T16:34
at 2010-07-19T16:34
Table of Contents
昨天跟老婆到微風逛街,
最近有考慮換皮夾, 就順道進入LV,
由於有作過功課, 點了兩款(taiga florin wallet)出來看, 但是質感不如預期,
最後跟櫃姐說:謝謝, 我們再考慮一下
櫃姐:今天真的不考慮帶一個回去喔?
我:..........(又不是在買299的特價品)
後來轉到對面的Cartier, 裡面的接待人員態度親切許多,
一進門告知要購買的品項, 就邀請我們入內並招待礦泉水.
雖然最後只買了鈔票夾, 但是接待人員的態度依然十分親切,
笑笑的說某幾種款式的皮夾真的適合我們使用, 日後可以考慮.
LV的業績在台灣可說是門庭若市,
但是櫃員的服務精神有時候讓人覺得與品牌形象有所落差,
(況且皮件的定價也比Cartier貴)
這年代大家或多或少都會買個幾件"精品",
但是銷售員的接待方式讓人詬病也時有所聞,
不知道精品集團的大頭們除了數鈔票外, 可否加強一下員工的職訓?
畢竟購買的過程也是一種"精品式"的體驗, 不是嗎?
--
最近有考慮換皮夾, 就順道進入LV,
由於有作過功課, 點了兩款(taiga florin wallet)出來看, 但是質感不如預期,
最後跟櫃姐說:謝謝, 我們再考慮一下
櫃姐:今天真的不考慮帶一個回去喔?
我:..........(又不是在買299的特價品)
後來轉到對面的Cartier, 裡面的接待人員態度親切許多,
一進門告知要購買的品項, 就邀請我們入內並招待礦泉水.
雖然最後只買了鈔票夾, 但是接待人員的態度依然十分親切,
笑笑的說某幾種款式的皮夾真的適合我們使用, 日後可以考慮.
LV的業績在台灣可說是門庭若市,
但是櫃員的服務精神有時候讓人覺得與品牌形象有所落差,
(況且皮件的定價也比Cartier貴)
這年代大家或多或少都會買個幾件"精品",
但是銷售員的接待方式讓人詬病也時有所聞,
不知道精品集團的大頭們除了數鈔票外, 可否加強一下員工的職訓?
畢竟購買的過程也是一種"精品式"的體驗, 不是嗎?
--
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