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產品類型對通路選擇之影響(300P+抽獎) - 網店

Frederica avatarFrederica · 2014-06-09

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首先謝謝ilace板主能通過

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論文主題:產品類型、認知價值/風險對通路選擇之影響

研究單位:國立臺北大學資訊管理研究所
研究者姓名:毛昱翔
指導老師:何政勳 博士
連絡方式:[email protected]

問卷網址:(兩個連結挑一個寫)
1. http://ppt.cc/b2ai
2. http://ppt.cc/-HNJ (目前此連結問卷量較為缺乏)

此研究目的:
主要為產品類型是否對購買通路造成影響。其二，因目前網路購物發達
因此想要探討消費者在網路通路購買的過程中，是否因風險或價值
進而影響通路之選擇。

回饋:驗證為有效問卷每人發放300P幣，並從中抽出15份 小七100元禮卷

論文截止日為:6/17為最後截止日，提前收完就會提前結束，P幣與禮卷
6/30以前發放與公佈

最後謝謝大家的填寫，與板主的通過

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