歐洲上流社會對luxury brands打分數 - LV

Luxury Institute names Europe's top bag and shoe brands


New York City-based research organisation The Luxury Institute has
published the results of its most recent study into which fashion
brands are making the biggest impression on wealthy consumers in Europe.

The study is based on the organisation's Luxury Brand Status Index (LBSI)
survey of high-earning European consumers, asking them which brands deliver
"true luxury". The survey asks participants to rate luxury brands by
category across four equally weighted components: consistently superior
quality, uniqueness and exclusivity, making the customer feel special and
being consumed by people who are admired and respected.

In women's shoes, the top three brands for 2009 were Christian Louboutin
with a score of 8.37 (out of 10) on the index, Manolo Blahnik with 8.35
and Jimmy Choo with 8.30.

The result for men's shoes had Bottega Veneta in first place with a score
of 7.83, Piaciotti Cesare in second with 7.77 and Salvatore Ferragamo in
third with 7.64.

A separate category on bags placed Hermes first with 7.84, then Chanel
with 7.69 and Jimmy Choo 7.66.

“Europe will always be a core market for the luxury industry,” said
Milton Pedraza, chief executive of the Luxury Institute on announcing
the results. “It is still the largest continental economy in the world
and continues to be the cradle of luxury.”

http://www.leatherbiz.com/fullitem2.aspx?id=104622

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