有些小七有博客來書架,功能效益好嗎? - 便利商店

By Hardy
at 2023-05-23T11:29
at 2023-05-23T11:29
Table of Contents
有觀察到最近公司附近的幾間小七在進行裝潢改造之後,多了博客來書架。
共通點都是位於三角窗的店面,博客來書架算是蠻顯眼的轉角位置。
在想那樣的陳設可能廣告的效果大於在實體店面賣書的效果。
因為大多數的人即使看到架上有不錯的書,還是會上網路上買。
而且網路上的折扣在實體店面不一定有同步。
還是有人會為了避免個資外洩,直接買實體架上嗎?
請問大家怎麼看博客來在小七店內設專櫃的行銷做法?
還有實際的促銷效果好嗎?
謝謝....
--
博客來的企業文化及員工戰鬥力:
https://imgur.com/P9FgAqK
https://imgur.com/kJjEdWa
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