探索輕奢華商品價值對品牌依附、品牌忠誠 - 品牌

Heather avatar
By Heather
at 2019-08-12T10:53

Table of Contents

標題: 探索輕奢華商品價值對品牌依附、品牌忠誠影響之研究

本問卷已徵得版主同意在此發放問卷,再次感謝版主的幫忙

各位版友你們好~這是一份關於輕奢華商品之價值認知的調查問卷

(a.)問卷名稱:探索輕奢華商品價值對品牌依附、品牌忠誠之影響
(b.)研究目的:經由消費者的輕奢華珠寶商品之購買經驗,以探索在消費者心中對輕奢華
商品知覺價值的認知,並同時驗證輕奢華商品知覺價值對品牌依附與品牌忠誠之關聯,期
望發展輕奢華商品知覺價值之量表及其相關理論推論的真實性,並提供珠寶品牌建構之實
務意涵。
(c.)研究單位:國立宜蘭大學經營管理研究所
(d.)指導老師:官志亮
(e.)連絡人姓名:鄭凱馨__ [email protected]

(f.)相關說明:輕奢華商品之定義為在一般消費者「負擔得起的價格範圍」內,能滿足消
費者在「追求品質、彰顯生活態度或個人風格」,進而達到個人滿足與幸福感之品牌性商
品。本研究將依據曾經購買輕奢華珠寶(如Pandora、Swarovski、GEORG JENSEN等等)之消
費者的實際感受與想法進行調查。想請版友撥冗3-5分鐘依其所選擇之曾購買過
之輕奢華珠寶商品之感受進行問卷填寫,填答資料不涉及隱私且僅供學術研究使用,敬請
放心填答。

(g.)其他聲明:本問卷請依照您個人實際感受及看法填答,不宜全皆勾選同一選項,以避
免被視為無效問卷唷
(h.)以下為問卷網址:
Ptt1 名牌 https://forms.gle/CM7Rt77JYFxeHCxa9

(i.)回饋: 為了感謝大家的幫忙,問卷截止後,將從完整填寫且為有效的問卷中抽出20位
致贈60元LINE代幣之序號。

再次感謝您對本研究的支持,萬分感謝!
填寫完問卷,幫我留言done喔! =)
-----------------------------
謝謝版友的幫忙
小女子約在一到兩個禮拜後抽獎
屆時會直接通知中獎者
謝謝大家:)
--

--
Tags: 品牌

All Comments

Michael avatar
By Michael
at 2019-08-16T01:26
done
Steve avatar
By Steve
at 2019-08-20T16:20
done
Franklin avatar
By Franklin
at 2019-08-21T06:33
Done
Zanna avatar
By Zanna
at 2019-08-24T06:03
Done
Belly avatar
By Belly
at 2019-08-24T09:34
Done
Margaret avatar
By Margaret
at 2019-08-26T04:56
done
Kyle avatar
By Kyle
at 2019-08-30T23:40
Done
Joseph avatar
By Joseph
at 2019-09-02T19:01
done
Megan avatar
By Megan
at 2019-09-03T21:09
Done
Valerie avatar
By Valerie
at 2019-09-08T08:45
Done
Suhail Hany avatar
By Suhail Hany
at 2019-09-12T19:07
done
Gary avatar
By Gary
at 2019-09-17T04:39
Done
Kristin avatar
By Kristin
at 2019-09-18T19:37
Done
Mary avatar
By Mary
at 2019-09-23T05:59
done
Lily avatar
By Lily
at 2019-09-24T01:18
Done
Rae avatar
By Rae
at 2019-09-26T02:20
Done
Suhail Hany avatar
By Suhail Hany
at 2019-09-28T10:09
Done
Rachel avatar
By Rachel
at 2019-10-03T04:43
Done
Andrew avatar
By Andrew
at 2019-10-03T21:24
done
Kristin avatar
By Kristin
at 2019-10-07T14:19
done
Blanche avatar
By Blanche
at 2019-10-10T10:55
Done
Ula avatar
By Ula
at 2019-10-15T10:20
Done
Yedda avatar
By Yedda
at 2019-10-20T01:43
done
Oscar avatar
By Oscar
at 2019-10-22T12:15
Done
Faithe avatar
By Faithe
at 2019-10-22T20:06
done
Ophelia avatar
By Ophelia
at 2019-10-27T10:28
Done
Necoo avatar
By Necoo
at 2019-10-27T14:40
Done
Heather avatar
By Heather
at 2019-10-31T20:05
Done
Lydia avatar
By Lydia
at 2019-11-05T18:28
Done
Rebecca avatar
By Rebecca
at 2019-11-09T13:39
DONE
Gilbert avatar
By Gilbert
at 2019-11-14T05:58
Done
Eartha avatar
By Eartha
at 2019-11-15T06:45
Done
Jessica avatar
By Jessica
at 2019-11-18T08:52
done
Ida avatar
By Ida
at 2019-11-18T22:34
Done
Anthony avatar
By Anthony
at 2019-11-19T10:40
Done
Ula avatar
By Ula
at 2019-11-19T23:56
Done
Ula avatar
By Ula
at 2019-11-20T10:22
Done
George avatar
By George
at 2019-11-21T15:21
done
Zanna avatar
By Zanna
at 2019-11-25T17:02
done
Delia avatar
By Delia
at 2019-11-28T11:38
Done
Lauren avatar
By Lauren
at 2019-12-01T00:21
Dine
Done
Kyle avatar
By Kyle
at 2019-12-05T18:02
Done
Sandy avatar
By Sandy
at 2019-12-07T07:42
Done
Heather avatar
By Heather
at 2019-12-08T20:14
done
Necoo avatar
By Necoo
at 2019-12-11T08:20
done
Zanna avatar
By Zanna
at 2019-12-13T06:30
Done
Delia avatar
By Delia
at 2019-12-16T15:11
Done
Yuri avatar
By Yuri
at 2019-12-16T17:28
Done

KENZO VIP會員

Lucy avatar
By Lucy
at 2019-08-11T10:10
最近皮包被偷,在尋找新歡走出傷痛中, 被KENZO的老虎頭皮夾給燒到, 因為板上文章有點時間了,所以另外發問。 希望可以順利徵到,感謝好心人! - ...

Gucci墨鏡市府3折?正版?

Heather avatar
By Heather
at 2019-08-11T09:10
大家好,第一次在這個版發言。 最近在市政府阪急出口那裡看到Gucci墨鏡在擺攤,有點心動,可是又不知道是不是正品 ? 一支近6000元的墨鏡折扣下來 ...

有人知道包神aquapower的現況嗎?(代PO)

Leila avatar
By Leila
at 2019-08-11T06:47
朋友因PTT帳號忘記密碼,所以幫他代PO。 --------------------------------------------------------------------------------------- 想請問一下,有人還記得「aquapower」這個人 ...

巴黎愛馬仕總店鴕鳥柏金

Sarah avatar
By Sarah
at 2019-08-08T23:40
進入愛馬仕的世界數年 今年第一次到巴黎旅行 在失敗五次之後 七月最後一天終於幸運抽中總店 https://i.imgur.com/4N5I655.jpg 這之前因為一直抽不到籤 趁著� ...

請推薦台北Dior專櫃

Skylar DavisLinda avatar
By Skylar DavisLinda
at 2019-08-08T17:24
前幾天被版上的Dior短夾燒到 想請問有沒有推薦的櫃及SA 麻煩大家了 謝謝 --