好市多年費越漲越旺 黏住消費者3秘訣 - 好市多
By Odelette
at 2016-08-28T18:35
at 2016-08-28T18:35
Table of Contents
※ 引述《TZUYIC (Celine LoveMeBackToLife)》之銘言:
: Ref. http://www.cna.com.tw/news/afe/201608240445-1.aspx
: 好市多年費越漲越旺 黏住消費者3秘訣
: 發稿時間:2016/08/24 20:39
: 最新更新:2016/08/24 21:12
: (中央社記者陳政偉台北24日電)
: 台灣好市多將從9月起調整會員年費,但還是嚇不跑國內消費者,今年上半年會員數成長
: 一直不錯,續卡率仍維持9成。學者分析3大原因,竟然連滅頂行動也有加分。
: 美式量販好市多(COSTCO)之前公告9月起調整年費,金星主卡從原本1200元,調整到
: 1350元。商業卡與附卡也從1000元、500元調整到1150元、900元,為進駐台灣19年來首次
: 調漲。
: 好市多1997年來台發展,累計至去年底已經有260萬名會員,等於每10人就有1人是好市多
: 會員,且續卡率達9成,高居亞洲第一。
: 且因應明年新莊第13間店開幕,好市多正以促銷活動吸引新會員加入,預估整體會員數可
: 逼近300萬大關。
: 好市多行銷企劃部副總經理王友玫受訪指出,今年上半年會員數成長一直不錯,續卡率仍
: 維持在9成,因此,也看好今年的業績成長。
: 但9月後是否還會維持不錯續卡率?公關沒有透露看法,但外界認為應不會造成太大影響
: 。
: 為什麼台灣消費者就算好市多調高會費還樂於買單?文化大學廣告系教授兼系主任鈕則勳
: 分析,這次調漲金額只有150元、最多400元,但消費者認為好市多所販售的商品具多元、
: 多樣性,可以滿足需求外,藉由會員卡所獲得的「價值」也高於調漲的「價格」,加上好
: 市多的品牌信任度受到消費者的認同,因此顧客的黏著度也高。
: 他並分析,滅頂行動網友發起「秒買秒退」林鳳營鮮奶時,好市多的雖然有受到波及,但
: 仍舊「吞忍」下來,維持原有的服務不變,也累積了不少「同情」分數,對其品牌形象也
: 有加分作用。1050824
http://imgur.com/a/B4sfj
從這張價目表看出什麼了嗎?
國民所得是別人的3/1
然後付比較貴的錢吃東西跟買東西
最後還被刁難退貨
台灣人真的比較笨嗎?還是比較凱?
--
: Ref. http://www.cna.com.tw/news/afe/201608240445-1.aspx
: 好市多年費越漲越旺 黏住消費者3秘訣
: 發稿時間:2016/08/24 20:39
: 最新更新:2016/08/24 21:12
: (中央社記者陳政偉台北24日電)
: 台灣好市多將從9月起調整會員年費,但還是嚇不跑國內消費者,今年上半年會員數成長
: 一直不錯,續卡率仍維持9成。學者分析3大原因,竟然連滅頂行動也有加分。
: 美式量販好市多(COSTCO)之前公告9月起調整年費,金星主卡從原本1200元,調整到
: 1350元。商業卡與附卡也從1000元、500元調整到1150元、900元,為進駐台灣19年來首次
: 調漲。
: 好市多1997年來台發展,累計至去年底已經有260萬名會員,等於每10人就有1人是好市多
: 會員,且續卡率達9成,高居亞洲第一。
: 且因應明年新莊第13間店開幕,好市多正以促銷活動吸引新會員加入,預估整體會員數可
: 逼近300萬大關。
: 好市多行銷企劃部副總經理王友玫受訪指出,今年上半年會員數成長一直不錯,續卡率仍
: 維持在9成,因此,也看好今年的業績成長。
: 但9月後是否還會維持不錯續卡率?公關沒有透露看法,但外界認為應不會造成太大影響
: 。
: 為什麼台灣消費者就算好市多調高會費還樂於買單?文化大學廣告系教授兼系主任鈕則勳
: 分析,這次調漲金額只有150元、最多400元,但消費者認為好市多所販售的商品具多元、
: 多樣性,可以滿足需求外,藉由會員卡所獲得的「價值」也高於調漲的「價格」,加上好
: 市多的品牌信任度受到消費者的認同,因此顧客的黏著度也高。
: 他並分析,滅頂行動網友發起「秒買秒退」林鳳營鮮奶時,好市多的雖然有受到波及,但
: 仍舊「吞忍」下來,維持原有的服務不變,也累積了不少「同情」分數,對其品牌形象也
: 有加分作用。1050824
http://imgur.com/a/B4sfj
從這張價目表看出什麼了嗎?
國民所得是別人的3/1
然後付比較貴的錢吃東西跟買東西
最後還被刁難退貨
台灣人真的比較笨嗎?還是比較凱?
--
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