名牌的置入性行銷 - 品牌
By John
at 2008-05-13T02:37
at 2008-05-13T02:37
Table of Contents
我最近發現名牌的置入性行銷還蠻有趣的!!
一直以來,很迷台灣的偶像劇...
之前的綠光森林,放羊的星星,
到最近的...命中註定我愛你,
都看見萬寶龍的影子....
女主角的項鍊 手環,男主角的鋼筆 戒指 手錶,
女配角的包包,都是他們家的.....^^
再來就是大學生了沒節目中,
陶晶瑩常常穿的衣服,
有些是竇騰璜+張李玉菁的作品,
雖然我是到店裡面才知道的!
但是就會看到衣服就想到....
女人我最大介紹名牌包的單元更不用說...
雖然他的版子都用 像g牌,l牌...等等.
但是你一看包包的logo就知道是哪家的!!
這應該算是精品名牌的置入性行銷?!
還是應該算是贊助商???呵呵:D
大家還有看過什麼像這類型的精品行銷的...
覺得還挺有趣的!!
半夜睡不著,有感而發....
--
一直以來,很迷台灣的偶像劇...
之前的綠光森林,放羊的星星,
到最近的...命中註定我愛你,
都看見萬寶龍的影子....
女主角的項鍊 手環,男主角的鋼筆 戒指 手錶,
女配角的包包,都是他們家的.....^^
再來就是大學生了沒節目中,
陶晶瑩常常穿的衣服,
有些是竇騰璜+張李玉菁的作品,
雖然我是到店裡面才知道的!
但是就會看到衣服就想到....
女人我最大介紹名牌包的單元更不用說...
雖然他的版子都用 像g牌,l牌...等等.
但是你一看包包的logo就知道是哪家的!!
這應該算是精品名牌的置入性行銷?!
還是應該算是贊助商???呵呵:D
大家還有看過什麼像這類型的精品行銷的...
覺得還挺有趣的!!
半夜睡不著,有感而發....
--
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品牌
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at 2008-05-17T15:16
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