台牌是走錯那一步了 - 潮服
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By Zenobia
at 2022-08-28T04:04
at 2022-08-28T04:04
Table of Contents
身為一個喜愛街頭潮流文化的老人,從大概06年開始到現在也超過15年了,分享一下個人
淺見.我倒不覺得台牌的發展有真的到說落寞,反而是真的有在用心做品牌的牌子,台灣
還是會有那麼一群人會默默用新台幣支持的!那些會落寞的品牌,無非就是想賺快錢,當
然也很容易在快時尚進來後慢慢消失!這幾年看下來,其實能活下來的品牌,都有慢慢走
出自己的風格,且也是慢慢能走出國際,例如Syndro-rugged gentleman的風格鮮明,用
料選擇上,基本上都是選擇日本或歐美的進口布料,例如VENTILE, Harris Tweed, Sashi
ko, 純棉Rip-Stop等等…工藝上,耗時耗力的藍染作品也常常出現,以上的種種,都是進
步的證明!也是早起台牌所看不到的!
另外,版上比較常討論的孤僻,寬鬆的輪廓,機能性的設計,也成為這品牌的註冊商標!
且商品應該都是made in TW 這件事,就夠讓我respect了,連布料都是MIT,這讓身為台灣
紡織業一員的我都要痛哭流涕了!這種屬於urban outdoor風格的品牌,選用台灣最擅長
的機能布料,我覺得完全不輸給當紅的Pier 39啊!另外當然還有很多優秀的台牌,Wisdo
m, Oqliq, 4 Dimention等等…,其實在信義遠百的White Rock 或Plaine-me都可以找到
,或許他們沒有太多的預算在行銷上,但也可以說是把成本都花在衣服本質上,值得版上
的大大們慢慢的去挖掘!到底你是要買衣服,還是要買行銷呢?那些你所熱愛的國際大牌
,所謂的CP值很高,無非也是壓榨上游的廠商而來的,壓榨過後的產品,你真的會覺得有
多好?
總而言之,個人主觀的想法,如果你是真的熱愛服裝,就會從本質上面去探討,願意花錢
選擇真正好的東西!如果你只是一味的跟風,我也不能說不對,但你是否是真的是喜愛服
裝,還是只是單純想要炫富?這就真的值得作更深入的討論了!
下台一鞠躬 謝謝!
--
淺見.我倒不覺得台牌的發展有真的到說落寞,反而是真的有在用心做品牌的牌子,台灣
還是會有那麼一群人會默默用新台幣支持的!那些會落寞的品牌,無非就是想賺快錢,當
然也很容易在快時尚進來後慢慢消失!這幾年看下來,其實能活下來的品牌,都有慢慢走
出自己的風格,且也是慢慢能走出國際,例如Syndro-rugged gentleman的風格鮮明,用
料選擇上,基本上都是選擇日本或歐美的進口布料,例如VENTILE, Harris Tweed, Sashi
ko, 純棉Rip-Stop等等…工藝上,耗時耗力的藍染作品也常常出現,以上的種種,都是進
步的證明!也是早起台牌所看不到的!
另外,版上比較常討論的孤僻,寬鬆的輪廓,機能性的設計,也成為這品牌的註冊商標!
且商品應該都是made in TW 這件事,就夠讓我respect了,連布料都是MIT,這讓身為台灣
紡織業一員的我都要痛哭流涕了!這種屬於urban outdoor風格的品牌,選用台灣最擅長
的機能布料,我覺得完全不輸給當紅的Pier 39啊!另外當然還有很多優秀的台牌,Wisdo
m, Oqliq, 4 Dimention等等…,其實在信義遠百的White Rock 或Plaine-me都可以找到
,或許他們沒有太多的預算在行銷上,但也可以說是把成本都花在衣服本質上,值得版上
的大大們慢慢的去挖掘!到底你是要買衣服,還是要買行銷呢?那些你所熱愛的國際大牌
,所謂的CP值很高,無非也是壓榨上游的廠商而來的,壓榨過後的產品,你真的會覺得有
多好?
總而言之,個人主觀的想法,如果你是真的熱愛服裝,就會從本質上面去探討,願意花錢
選擇真正好的東西!如果你只是一味的跟風,我也不能說不對,但你是否是真的是喜愛服
裝,還是只是單純想要炫富?這就真的值得作更深入的討論了!
下台一鞠躬 謝謝!
--
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潮服
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