全聯便宜的迷思 - 全聯
By Connor
at 2012-08-18T22:21
at 2012-08-18T22:21
Table of Contents
最近南部常下雨,所以待在家的時間變多了
電視就會一直轉著 ,發現....全聯的廣告頻率怎麼那麼高阿?
還有很多版本 ,颱風篇,阿兵哥擠牙膏,毆吉桑的,中元節的...
這樣廣告成本不是很高嗎?
以往不是說,把廣告的錢省下來優惠給消費者
我想恐怕策略變了吧,展店的速度又是超快
光是前天經過高雄人口密度最高的福山里
一個學校路邊繞一圈 居然就有三家全聯
回到題目,只是覺得
如果真的精打細算的消費者,應該會發現,在全聯買一堆東西後
其實已經沒省多少錢了,黃標特價商品折扣的也有限
不像一些小連鎖超市,反倒便宜就真的很便宜...
不可否認,全聯真的很方便 ,生意一直很好
也許改標語 "方便的好鄰居"之類的可能會較貼切
每次進去,看著背心上"便宜"的兩個字總覺得怪怪的...
感覺是回不去了~~ 以前最愛跑全聯的我...
純個人淺見!!粉絲別見怪囉~~
--
電視就會一直轉著 ,發現....全聯的廣告頻率怎麼那麼高阿?
還有很多版本 ,颱風篇,阿兵哥擠牙膏,毆吉桑的,中元節的...
這樣廣告成本不是很高嗎?
以往不是說,把廣告的錢省下來優惠給消費者
我想恐怕策略變了吧,展店的速度又是超快
光是前天經過高雄人口密度最高的福山里
一個學校路邊繞一圈 居然就有三家全聯
回到題目,只是覺得
如果真的精打細算的消費者,應該會發現,在全聯買一堆東西後
其實已經沒省多少錢了,黃標特價商品折扣的也有限
不像一些小連鎖超市,反倒便宜就真的很便宜...
不可否認,全聯真的很方便 ,生意一直很好
也許改標語 "方便的好鄰居"之類的可能會較貼切
每次進去,看著背心上"便宜"的兩個字總覺得怪怪的...
感覺是回不去了~~ 以前最愛跑全聯的我...
純個人淺見!!粉絲別見怪囉~~
--
Tags:
全聯
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