lativ移除產地標註 - 台灣製造
By Freda
at 2012-02-02T22:51
at 2012-02-02T22:51
Table of Contents
http://www.lativ.com.tw/BrandBlog/20120202
2012-02-02 移除產地標註
2月初，當大家剛從春節假期回到工作崗位時，我們換上了新系統，
以全新面貌持續為大家服務。
2/1當日湧進許多大家對新系統的建議與想法，其中留言主題數量最
為龐大的，是希望我們恢復產品說明內既有的產地標示。
其實，成衣業在台灣的產能相當吃緊，最主要的原因是台灣成衣生產
線上極度缺乏勞工投入。
相關說明請您參考此篇日誌：MIT的現況與困境
http://www.lativ.com.tw/BrandBlog/20100906
從2010年開始，lativ不得不將台灣廠商無法負荷的訂單，逐步轉往
越南、印尼、大陸等地，但有些原料則仍是從台灣生產，如何標示
服飾產地對我們來說，一直有擔心誤導消費者的隱憂。
「品質」是lativ創始至今的核心價值，不過大家總認為我們以MIT
做為銷售訴求卻將訂單移至海外生產，諸多誤解的聲音讓我們重新
思考在頁面上標註產地的做法。
最終，我們決定移除商品頁面上的產地標註，但服飾上的吊牌仍按
照台灣法令，具備明確的標示說明。
若您非「台灣製造」不買，我們誠懇地建議，請您不要下單，因為
台灣已經沒有這樣的生產環境。從2007年開站至今的我們，面對台灣
產業的變化，說出這句話倍覺沉重。但可以向您保證的是，lativ
在追求品質與穿著安全上的用心。
我們目前配合的工廠，已經提升到全球第一大的生產線，同時也是
世界知名品牌的重點生產工廠，2012年的所有產品也符合CNS 15290
相關檢驗規範，請您安心選購。
--------------------------------------------------------------
一開始 打MIT出名 移往海外生產 MIT愈來愈少 也就算了
現在連「標註產地」讓消費者自行選擇的權利都剝奪
很好 我也決定把lativ從我的購物選項中刪除了
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台灣製造
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