costco退生鮮食物 - 好市多
By Puput
at 2013-04-09T11:21
at 2013-04-09T11:21
Table of Contents
每次看到退貨吵得沸沸揚揚都覺得好笑...
總覺得先搞清楚遊戲規則~再來討論會比較有立論點
想提供另外一個角度看事情:
...以下都是我昨晚做夢夢到的,純屬個人推測...
重點不在好市多收了你多少年費賺了多少,所以應該處理你的退貨。
也不在退了貨之後好市多把東西丟掉造成浪費什麼的...
(生鮮食品或許真的是報廢,但相信退生鮮的比例應該不多)
我想大家先搞清楚:錢是誰出的?
1. 好市多每年每卡收取$1200年費,賺很大?
老實說,年費跟商品的利潤不過剛好cover好市多的經營費用罷了
2. 為何好市多會說台灣退貨率太低,要求提高退貨率?
一來是鼓勵會員先購買達成消費目的並"賭"你不會/懶得退貨外
再來...退完的貨誰買單?
先不談好市多自行進口/製造的東西,這當然是好市多自行承擔
非生鮮/冷藏/冷凍食品,基本上消費者退的貨就是直接退回給廠商,由廠商負擔
而生鮮/冷藏/冷凍食品,好市多也早已將報廢率算在內,廠商會提供報廢的rebate
所以你覺得,退貨的錢是誰出的?
3. 那好市多賺什麼?
簡單想一想,廠商為了把商品賣出去,要在好市多做些什麼事?
做了那些事,要不要付錢? 要付多少錢?
好市多的空間就那麼大,租用裡面的空間要不要錢?
廠商讓自己的品牌露出要不要錢?
廠商想讓自己的東西賣更好要不要錢?
所以別以為自己繳了$1200/年,好市多真的賺了你多少
說實在的好市多提供的商品品質跟價格,以及一些進口品,早就超越那$1200的費用
真正讓好市多賺錢的,不是你我這些整天吵來吵去繳了多少年費退貨合不合理的消費者。
我們都只是一咪咪的小小咖而已~
出錢的大咖都沒吵著自己又收了多少退貨了,小小咖不知道整天在吵什麼XD
阿~~~睡醒了,該繼續上班了~~ (哈欠)
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