Anya Hindmarch限量環保袋 - 品牌
By Gary
at 2007-07-06T18:00
at 2007-07-06T18:00
Table of Contents
看新聞重覆報導
心理真的很難過,
人山人海人踩人
很想呼籲台灣消費者
保持理性好嗎??
環保袋並沒有這麼值錢
只不過是名牌推出的噱頭
何需搶成這樣子??
會讓外國人看笑話的!!
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為什麼?大家知道嗎?
曾經聽名牌經理人說過
從全球市場來看
他覺得台灣是很特別的區域
頂級奢移品or限量商品
在台灣都能賣的很好
出乎他的意料之外。
(身為台灣人不覺得是讚美
反而是另類諷刺 >< )
我讚成使用名牌是一種態度
但不該「限量」就一窩蜂搶
會讓外國人看笑話的!!
原來只要用「全球限量」
就能耍得台灣消費者團團轉
-------------
今天看到新聞,心情沉重
很心疼受傷的民眾,
造成這樣結果,原因很多
除了百貨動線規劃不良
民眾失去理性往前衝
為500元棉質環保袋
可以不顧一切推人踩人?
恕我直言,這種行為
真的跟暴民沒二樣
就算百貨動線規畫不好
也不該往互相推擠+踩人
------------
無意挑起筆戰,只是思考著
新聞傳回Anya Hindmarch總部
外國主管群,是否會坐在辦公桌前
露出不可思識的微笑??
心裡想著「喔~這就是台灣人啊~」
-------------
獲益最多的,應是Anya Hindmarch
曝光度大增,品牌知名度提昇
本人認為他們並不是真心想作環保
真心想作的會大量生產而非限量
只是假藉環保行銷品牌
-------------
當然不能全怪品牌
各家新聞台強力炒作
煽動消費者購買慾望
「500元就能買名牌」
平時買不起名牌的人
就衝去排隊了
--------------
因為“限量”
網路價格水漲船高
吸引投機者興趣
「轉賣至少現賺3000」
投機者也衝去了
-----------
因為“限量”
網路出現代買需求
「代買費至少3000」
代買者也衝去了
----------
就這樣子
年輕人+代買者+投機者+品牌忠實者
+莫名其妙看熱鬧的
通通都去排隊了
但是真心環保的又有幾人?
-----------
很無奈很難過
感覺可笑又可悲
可笑的是消費者被名牌限量
耍得團團轉
可悲的是台灣人的負面形象
(不顧一切推擠+踩人)
又再添一筆
台灣何時能跳脫名牌限量迷失
希望這天早點到來…
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Tags:
品牌
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